I have worked for Schneider Electric for the past 11 years and the last 8 associated with the development of the EOEM / PanelBuilder segment. My role creates/directs marketing strategy and tactical plans in support of the segment business objectives and overarching Schneider Electric efforts. Act as a liaison to communicate marketing activities and initiatives with relevant sales teams. Develop unique value propositions that differentiate Schneider Electric. Define offer or solution road maps for the segment in support of the unique value propositions. Conduct and analyze market research to provide insight into untapped potential revenue streams. Identify, interpret and capitalize on market trends and needs.