Johanne Guigue

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Johanne Guigue

 

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Johanne Guigue is Marketing Director for Home Solutions, leading marketing strategy, communications, and thought leadership initiatives for the home and small commercial segments. Together with her team, she drives residential campaign, brand visibility, credibility, and engagement across key strategic topics, helping position Schneider Electric as a trusted leader in home energy management, electrification, sustainability, and innovation.
Passionate about impactful storytelling and customer-centric marketing, Johanne combines creative approaches, innovative formats, and compelling content to connect audiences with meaningful insights. She strongly believes in the power of thought leadership and executive advocacy to build trust, inspire action, and maximize the impact of every...

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Johanne Guigue is Marketing Director for Home Solutions, leading marketing strategy, communications, and thought leadership initiatives for the home and small commercial segments. Together with her team, she drives residential campaign, brand visibility, credibility, and engagement across key strategic topics, helping position Schneider Electric as a trusted leader in home energy management, electrification, sustainability, and innovation.
Passionate about impactful storytelling and customer-centric marketing, Johanne combines creative approaches, innovative formats, and compelling content to connect audiences with meaningful insights. She strongly believes in the power of thought leadership and executive advocacy to build trust, inspire action, and maximize the impact of every opportunity to showcase the company’s vision and expertise.
Johanne has built an extensive career at Schneider Electric through a variety of leadership roles spanning communications, change management, digital marketing, and brand engagement. Her broad experience enables her to bridge strategy, content, and customer engagement to drive business growth and strengthen brand influence.

Articles

  • Wired for more: Stories from electricians around the world (Part 1)

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  • This summer, don’t just install solar. Optimize it.

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  • How to make homes energy efficient

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  • The fascinating role of circuit breakers in our homes

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  • Imagination Made Possible: From Recycled Fishing Nets to Light Switches

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  • The Promise of Matter: Making Homes More Sustainable

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  • Smart home technologies to be the centerpiece of IFA 2022

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  • [Podcast Series] Internet of Things (IoT) powering Smart and Sustainable Homes of the Future

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  • The Importance of Lighting In Home Offices

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  • Interior Design trends everyone is talking about in 2021!

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  • [Podcast Series] Road to Net-Zero Homes with Home Energy Management Systems

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  • Sustaining human connection and resilience during the pandemic

    Sustainability

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