As Director of Offer Management Light & Room Controls EMEA inside the Eco Business, Joachim See currently manages the complete product offer of Controls in Partner Business. This contains the wide range of products and services from wall-mounted stand-alone electronics like dimmers, timers, presence & movement detectors, via DIN rail components like twilight or time switches, wireless/ radio frequency solutions, up to complex KNX bus systems. Joachim himself is responsible for the overall strategy of Light & Room Controls strategy including strategically marketing decisions. Furthermore he is also representing Schneider Electric inside various organizations like the international KNX Association or the DALI AG. His specific background is based on brand positioning, strategic marketing launches and communication.