Tobi Gerstberger is the Global Director for Secure Power Content & Campaigns at Schneider Electric. She is responsible for global definition, portfolio and blueprint of content marketing and campaign strategy within the Secure Power division. With a focus on digital marketing strategies, she oversees all marketing content initiatives across multiple platforms to drive brand, leads, sales, engagement, retention, advocacy and positive customer behavior. Prior to this position, Tobi was Marketing Strategy Director for the Cloud and Service Provider segment. Tobi joined Schneider Electric in 2012 bringing 15 years of public relations and marketing experience across consumer and B-to-B brands. A graduate of the University of Rhode Island, she has two children, two cats and one husband.