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Philippe Gelin is the global Industrial PC and IIoT Product Manager at Schneider Electric, with 25 years’ experience in sales and marketing for automation. He manages the complete lifecycle of the automation products (strategic investigations, product development, launches, offer management…). With a double background in automation and B2B strategy and marketing, including innovations, he contributes to adoption of Industrial Ethernet and Modbus TPC. He also made publications on Communities of Practices Management in the domain of Human Machine Interfaces. Philippe is currently developing the Edge Box portfolio for Schneider Electric within the Industrial Internet of Things EcoStruxure framework.