Specialized in Electrical Distribution, Energy and Industrial Automation, Critical Power, Critical Cooling, Building Management, and Automation, I have helped reshape over the past years how businesses think about growth, strategies, business development, and implementing incremental revenue-generating initiatives. While playing an instrumental role in shaping the Gulf region's digital energy management services market. My focus has been to pioneer the Services as a Subscription (SaaS) business model and create an ecosystem of competencies within the Gulf, paving the path for SaaS technology and digitizing the Gulf’s infrastructure. My goal is to support local SMEs in building their digitization capabilities and provide them with the required competencies to deploy these technologies to end users in the Middle East & Africa. This ecosystem of partners is the first of its kind in the region. It enriches the region’s market with skilled resources in designing and deploying digital SaaS solutions. My journey is taking on a new shape to expand this ecosystem of partnerships across the Middle East and Africa region. Guided by the Gulf region’s success, I am thrilled to see this transformation take place to benefit from synergies across regional borders. A Mechanical Engineer by education, Electrical Distribution & Automation professional by experience, and most importantly, Marketeer by blood, I always aim to make businesses make the most of their potential.
