Farrukh is the SVP overseeing Retail Strategy and Global eCommerce at Schneider Electric. With a career dedicated to B2B and B2C, Farrukh earned his retail & eCommerce grades first at L'Oréal, British Petroleum, and then Philips before joining Schneider Electric in Hong Kong over 7 years ago.
Farrukh has a diverse background and is a global citizen with more than 20 years of experience in sales & marketing being based in different countries in Europe, Middle East, Africa, and Asia. He has held various global and regional roles in his career covering retail strategy, sales, brand management, distributor management and shopper marketing.
With a strong conviction that better business results and sustainable growth comes from a customer-centric and “outside-in” approach, he is a proponent for experimenting and stand-by the notion of learning and failing fast. His strong beliefs in experimentation and innovation have helped him to continuously challenge the status quo and transform businesses in the digital age.
Farrukh frequently speaks at public events on digital transformation, B2B eCommerce & retail at forums in Europe, China, Asia, and the US and is keen to continue the knowledge-sharing spirit.