Tara Canfield is the Marketing Director for the contractor channel at Schneider Electric with responsibility for SE’s contractor engagement across three lines of business. She focuses on analyzing trends and their impacts in the construction industry and is responsible for business model innovation. For over 20 years, Tara has been a noteworthy leader in the electrical construction industry spanning leadership roles throughout the construction value chain including specification influence, developing and executing integrated SE solutions, channel operations, pricing strategy, product development, and marketing. Tara holds a Bachelor of Science in Chemical Engineering from the University of Arkansas as well as an MBA from Pennsylvania State University.