Mustafa Demirkol is the Global VP, Data Center Systems Offer Management & Marketing for Schneider Electric. Today he leads a team responsible for developing energy efficient, resilient and sustainable critical power solutions that drive mission-critical uptime. Mustafa joined Schneider Electric in 2013 as Strategy and Business Development Director for Turkey and Central Asia region. He has held Vice President roles in commercial operations in Middle East and Africa Region where he oversaw strategic operations within the IT channel and data center infrastructure businesses before taking over the Global offer Management and Marketing for Datacenter Systems. Mustafa is an Industrial Engineer and has a Masters degree in Finance and Accounting. During his career he has created transformative sales, marketing and channel development strategies, and lead several merger and acquisition (M&A) projects.