Bidisha Nagaraj

Bidisha joined Schneider Electric India as the Chief Marketing Officer in 2016. In 2022 she was appointed the Vice President of Global Marketing in Schneider Electric Home and Distribution Division.

Her assignment portfolio has a well-rounded mix of Fortune 500 companies as well as Indian Early-stage Start-Ups. Bidisha’s experience includes assignments in India as well as Asia Pacific regions.

Starting her career in Advertising with Lowe Lintas on the Unilever business, she moved to Compaq Computers, spearheading the launch of Compaq Presario in India. Following that, Bidisha joined Intel Corporation in India and the APAC region overseeing Consumer Marketing and Retail Programs. Later, she joined Google India in the early days when the Internet giant was setting up operations in India, responsible for the Marketing of Search and Mobile products.

From Technology, she then switched categories to move into Retail, taking on the mandate of President Marketing for India’s largest Coffee Chain -Coffee Day Group. She spearheaded their growth and distribution and was part of the team that took the Company public.

Bidisha also has a strong stint in advising early-stage start-ups and became an Independent Marketing Advisor for companies in Education, Mobile Commerce, Radio Taxi Service, Food and Beverage, and the Internet Talent Platform.

Bidisha is a Postgraduate in Mass Communications from the University of Bangalore