Sustainability has become increasingly important for brands and businesses in the 21st century. This is because of a variety of environmental, social, and economic factors. As such, more and more companies are looking to step up their sustainability efforts. This article looks at five examples of successful corporate sustainability initiatives.
Some companies are setting a great example regarding sustainable practices in the corporate world. Here are five of these inspiring examples:
Walmart is the largest private employer in the world, with 2.2 million employees. The company has prioritised sustainability, investing in renewable energy and energy efficiency as part of its corporate social responsibility.
Walmart has set some ambitious goals for 2025: They aim to reduce their virgin plastic use by 15% compared to its 2020 baseline. They also aim to increase the purchase of sustainable products by 15 percent and reduce waste sent to landfills by 25 percent from 2015 levels (it already partners with recycling companies).
Target is another U.S.-based retail company that has fostered a healthy corporate culture by promoting sustainability initiatives. These efforts have helped the company reduce waste, improve energy efficiency, lower greenhouse gas emissions, and prevent pollution through recycling and reusing materials.
Target’s sustainability mission began in 1990 with a focus on reducing employee waste and recycling practices. Since then, it has grown to include other areas, such as:
- Promoting sustainable products and materials
- Reducing greenhouse gas emissions
- Improving energy efficiency
3. The UN’s “Speed Up, Clean Up” campaign
The United Nations Environment Programme (UNEP) is an international organisation that works to implement the goals of the UN concerning the environment. The UNEP has started a campaign called “Speed Up, Clean Up”, which seeks to raise awareness about waste management and promote sustainable practices. They have created an interactive map through which users can learn more about their local waste management systems and pledge to reduce their impact on global pollution. This initiative will help unite citizens across nations to create a cleaner world for future generations.
In addition to making pledges on their website, there are many other ways to get involved with this initiative:
- Hosting events that educate others about reducing waste
- Donate money or materials needed for programs that promote sustainability
- Creating art installations using only recycled materials
4. Sky TV
One example is the “Reverse Garbage Truck”, a collaboration between Sky and Sainsbury’s. This truck picks up rubbish and turns it into compost. It was launched in London in October 2018, collecting food waste from restaurants, cafes, supermarkets, and other businesses across the city. The end goal is to turn this into fertiliser that can be used on farmland or sold back to farmers.
This initiative takes sustainability one step further by addressing two key challenges: reducing waste whilst providing meaningful jobs for people who need them most.
IKEA’s global goal to become a climate-positive company by 2030 is ambitious. The company announced its ambition in 2017, and they’re almost halfway there as of today. Since then, IKEA has made important strides in its circular economy journey, achieving zero waste, and using 100% renewable energy at the end of last year.
IKEA has been working on the circular economy for years, but it’s only recently become more widespread among businesses worldwide (and not just because of their own initiatives). This is why it’s so exciting that this sustainability initiative will continue long after 2030: Circular economies are an emerging trend that will likely continue to gain popularity over time!
The Benefits Of Corporate Sustainability Initiatives
Sustainability is a strategic imperative for companies. It’s also a competitive advantage that can help companies differentiate themselves in the market, attract and retain employees, and improve their bottom line.
Corporate sustainability initiatives build strong brands and reputations, ensuring that companies are perceived as responsible and trustworthy by customers, employees, investors, and other stakeholders.
- Brand Value
- A strong brand helps a company attract talent and build customer loyalty at a time when many people are looking to work for or do business with companies that have values they can believe in. Therefore, CSR programs are often important in communications strategies because they help shape how people think about your company.
- Employee Satisfaction
- Employees who feel their employer cares about them make better decisions on behalf of the organisation and increase overall productivity through greater motivation and engagement. Companies that engage in corporate sustainability initiatives often find themselves working better with their employees around the world. By improving working conditions for workers around the globe, companies can help alleviate some of the world’s most pressing issues – such as child labour and unsafe working conditions that often result from low wages and poor working conditions.
- Investor Confidence
- The financial community is beginning to embrace sustainability as a key indicator for making investment decisions. Increasing sales and customer loyalty by having customers see you as a socially responsible brand that cares about their needs and bottom line.
Implement Sustainability Initiatives with Schneider Electric
We’ve seen that large corporations have a role to play in the sustainability movement. They can be powerful advocates for change, demonstrating the importance of sustainability initiatives and making them more visible to the general public. These companies may also serve as role models for other companies looking to get involved in this important cause.
At Schneider Electric, we understand the crucial role of corporate sustainability initiatives in a company’s success. We launched Green Yodha, a sustainability initiative that brings together a group of like-minded individuals who can unite to undertake collective actions toward the adoption of sustainable practices. Our energy and sustainability experts assist businesses, homes, buildings, data centres, infrastructure, and industries in making energy a manageable expense.