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5 Tips for Creative Thinking

Written by Guest Blogger, Mariana C. Gonzalez.

creative ideaAt Schneider Electric, two of our SCOPE company values are embracing challenges and being open to new ideas and approaches. These values regard creative thinking as essential to not only coming up with new ways of delighting our customers, making our processes more efficient, and growing our business, but also of promoting employee well-being and work/life balance. In relocation, this creative thinking comes into play with respect to problem-solving throughout the execution of a move and developing continuous improvement initiatives. Our corporate culture in regards to creative thinking is such that employees are taught, through the multiple learning resources available to them, how to foster their creativity as well as how to make creative ideas take shape into doable and practical courses of action.

Below are some tips based on my experience and on the Schneider Electric e-learning resources that are specifically focused on enabling the emergence of creative ideas by adopting the right state of mind for this purpose. I have found these tips helpful in both my personal creative pursuits and in my professional role:

  1. Accept the discomfort: When faced with the need to come up with a creative solution, oftentimes we may feel anxious or uncomfortable. This is normal and the key to overcoming this state of mind is to accept it as part of the process. The search for a creative idea may be confusing and we need to accept this temporary confusion so that we are well positioned to explore in a fruitful way the question that the problem is presenting to us.
  2. Research and prepare: Acquire as much knowledge as you can about the question the problem poses. This will allow you to understand the nature of the challenge thoroughly and establish a framework from which new ideas can emerge. To come up with a new and creative idea, you need to understand what is
  3. Allow your mind to wander and explore: Do not obsess or worry about the problem and the need to come up with a solution. By having accepted the discomfort mentioned earlier, adopt a “relaxed attentiveness” and allow your unconscious mind to tackle the problem. Most important: trust yourself and your mind’s own creative nature.
  4. Try new ways of representing and approaching the question: Use a mind map or issue tree to represent from a different standpoint the question and the challenge it is presenting. You may also want to try drawings or picture boards. These means of expressing the question will allow you to see it in a more creative way.
  5. Be attentive to “whispers” from your unconscious mind: Keep a small notepad with you at all times to write down any ideas that may emerge throughout the day. These can be captured using words and/or drawings, diagrams, charts, symbols etc. Your unconscious mind can gently “whisper” an idea when you are most relaxed and receptive and when you least expect it, including while you are occupied with other tasks such as driving, washing dishes, gardening, cleaning, exercising, cooking etc. Ideas can also emerge during the state between waking and sleeping. The key is to be ready to receive these thoughts so they don’t sink back into the unconscious and you forget them. Do not dismiss any ideas at this stage; write them all down. You can evaluate them later.

At Schneider Electric, embracing challenges and being open to creative ideas for the benefit of our customers, our planet, and our business are part of what we do and who we are. Creative thinking is embedded in our corporate culture in ways which involve fostering the creativity of employees by making available to them relevant learning resources for this purpose as well as by rewarding and valuing their contribution.

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About the Author

Mariana C. Gonzalez joined Schneider Electric in 2011. She is a Relocation Counselor and part of the North America Talent Acquisition and Mobility Organization. Since 2011, Marianna has overseen hundreds of relocations, which have included intra-US and intra-Canada moves as well as international relocations between the US and Canada; and from Mexico, China, India, Europe, and the Middle East to the US or Canada. She is a vegan primarily for moral reasons and secondly for environmental reasons. In her free time, Mariana enjoys making art with an animal rights message and engages in creative, abolitionist vegan advocacy. Feel free to check out her artwork at and

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  • A very insightful way to explain such abstract concepts. I consider myself to be a very creative person when it comes to solving problems at work. It is perhaps the combination of the cultural diversity in which I’ve grown academically and professionally, but that is just one of the many traits I’d love to bring to Schneider Electric. I am fascinated with how SE celebrates and welcomes such diversity into their teams and their views on work-life balance. There is one specific position, recently posted, for which I have been trying to apply, but unfortunately the link is either not working or the posting on SE’s career site has been moved. This is the link:
    I am certain that my skill set and career track make me the ideal candidate for this position. I would very much appreciate that if you, Ms. Gonzalez, with your experience in connecting new employees with fantastic SE teams, could help in putting me into contact with whomever posted that position on LinkedIn. I did some research on recent SCCM projects for SE and I came across the name of “Andrew Bohan”; however, my attempt to reach out to him on LinkedIn has been unsuccessful. I am excited about discussing my qualifications, current projects and more. Without intentions of making this post any longer, please do not hesitate to reach out to me via email or LinkedIn. Once again, I appreciate both this insightful blog post and any help you can provide on my quest for this holy grail of position at Schneider Electric. Sincerely, -Jose

    • Mariana Gonzalez

      6 years ago

      Hi José.
      Thank you for your comments. I’m glad to hear you liked the blog post. In regards to your inquiry on the position you mention, I would suggest checking directly in the SE website to see the current available job postings. If the one you mean is not listed there, then it is likely no longer open at this time. However, you are welcome to apply to others that interest you:

      Kind Regards,

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