A new industrial identity is emerging in the U.S., unlocking unique opportunities for innovation, growth, and competitiveness. Traditional industrial norms are being redefined with a focus on cultivating a highly skilled workforce in a more robust and adaptable industrial landscape.
Advances in artificial intelligence (AI) and open, software-defined automation (SDA) are transforming how things get done and improving the lives of those who do them. These technologies are serving as catalysts for progress.
Working alongside customers, I have seen firsthand how these technologies present an era-defining opportunity for American manufacturing and process companies. And when I say era-defining, I am not exaggerating.
The industrial renaissance that we are seeing now is both huge and exciting. The last time we saw this much investment was in the 1950s. This is a historical moment. Embracing vendor-agnostic software and automation is crucial to thriving in today’s digital world.
Since I joined Schneider Electric over 15 years ago, I’ve been amazed at the company’s historical impact on driving the industry to where we are today. From the invention of the Programmable Logic Controller (PLC) in 1968, to the world’s first true Distributed Control System (DCS) in 1972, to one of the first graphical user interfaces for automation with Wonderware in 1978 (now AVEVA), and to the world’s first universal automation system in 2020, it’s clear that opportunities happen when technological innovation and bold moves collide.
And here we are again.
Industrial competitiveness
We know what is at stake because we have over 21,000 workers and 20 smart factories and distribution centers in the U.S. With deep roots going back over 135 years, American manufacturing is not just something we do; it’s part of who we are.
We use our automation and energy management technology to make things better and faster, turning complexity into simplicity. We collaborate with an ecosystem of partners to deliver AI-enabled industrial internet of things (IIoT) solutions to help ensure operations—and the people behind them—are always a step ahead.
Our company purpose is to create impact by empowering everyone to make the most of our energy and resources. That’s why we are doubling down on helping U.S. industry become more efficient, agile, and resilient. How? With automation that is simpler to implement and easier to run.
In other words, schmooother.
What do we mean by Schmoooth?
Schmoooth is a new word, idea, and initiative. Making automation smoother for American businesses has been our long-term commitment. Automating with the right tech partner means automating schmoooth.
Schmoooth means:
- Higher performance with less downtime
- An empowered workforce that’s engaged in more rewarding work
- Seamless integration and open systems that give you the flexibility and agility you need to stay ahead
- Choosing not just flexible tech that slides into place and keeps things nimble, but partnering with savvy, passionate folks who help you get the job done right.
You know that feeling when everything just clicks? That’s Schmoooth.
Time to Make Your Schmoooth Move, America.
When it comes to achieving Schmoooth automation, there is no time to waste.
We need easy digital technologies that work, and step-change efficiency improvements from open, software-defined automation. From process control in energy and chemical or water and wastewater plants to food and beverage and pharmaceutical manufacturing, the right automation technology partner can help make it happen.
The world’s most competitive industrial players, including approximately 40% of Fortune 500 companies, trust us as their industrial tech partner. For example, our Safety Instrumented System is the choice of the world’s most hazardous, complex, and demanding industries, with over 40 years of continuous safe operation.
Our automation and digital technologies are deployed in the highest number of WEF Sustainability Lighthouse and Advanced Lighthouse Smart Factories globally—like this schmoooth one in Lexington, KY.
Schmoooth Automators know that your world runs smoother with the right tech—and the right tech partner. Productivity goes up, and downtime goes down. People feel empowered with tools that integrate any technology, friction-free.
In other words, things go schmooothly.
Learn more at www.se.com/us/schmoooth.
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