Why Smartphone Battery Life Took a Backseat, and What You Can Do About It

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On June 29, 2007, the first iPhone was released for sale in the United States. At the time, many doubted the sustainability of the device, calling into question its lack of buttons and limited functionality. This year, eight years from the launch of world’s first, 1.5 billion smartphones will be shipped to feverish consumers all over the world.[2] In 2015, largely in part to the worldwide adoption of smartphone technology, Apple and their technology giant counterparts have become modern rock stars.

You may have noticed by now that in each new round of smartphone releases, the devices are thinner, lighter, and altogether sleeker than before. This is for two reasons. Slimness and weight have become the benchmark for excellence in design. And let’s not pretend that there is no competition involved. “Thinnest” has become synonymous with “best”. For manufacturers like Apple and Samsung, this is about bragging rights.[3]

The battle for size supremacy does come at a cost though, and it’s most detrimental to the customer (you). As smartphones continue to dwindle in size while improving in sharpness, speed, and technology, battery life has taken a substantial hit. 71% of global consumers said the best way to improve their mobile devices would be to give them longer battery life.  At CES, the famous Las Vegas technology tradeshow, when attendants were asked “what new or improved smartphone feature” they were most excited about, “improved battery life” was the leading answer by a long shot. Unfortunately, while the larger and brighter screen of the iPhone 6 is an excellent new feature in most regards, it drains battery life at an astonishing rate. Consider also that as our individual usage patterns sky rocket, smartphones are even less equipped to support our ever-growing battery demands.

Losing battery power at a critical moment is something everyone can relate to. Those moments when you are dependent on your phone and the battery dies range from extremely frustrating (I need to send this text!) to dangerous (you’re lost without GPS in a bad area). Fortunately, there is a solution for the smartphone battery crisis; a mobile power pack. Available in a variety of sizes, mobile power packs are portable batteries that charge thirsty smartphones, tablets or any other device powered by a USB when you’re on the go.

Buying the right mobile power pack is often not an easy task. The relatively new external battery market is saturated with products from companies all over the world. Lack of regulation and easy entry allow for many companies to push over-promising, under-delivering mobile power packs into the market, targeting unfamiliar consumers struggling with low-battery anxiety. To be sure of your purchase, an APC Mobile Power Pack is an excellent choice. APC Mobile Power Packs provide high quality, safe, and long-lasting power to your critical smartphone and other mobile devices.

A smartphone really is one of the most critical components to maintaining our home and work lives. And as the size battle amongst technology giants rages on, battery life will continue to be a major cause of distress for smartphone users. With APC Mobile Power Packs you can rest assured that you’re always charged, wherever life takes you.


[2] “Worldwide Mobile Phone 2015-2019 Forecast”. IDC. June, 2015.

[3] “IDC forecasts U.S. Mobile Workforce”. IDC. June, 2015.

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  • Good article, but where’s the link to buy an APC Mobile Power Pack?

  • Roger Harvey

    9 years ago

    Great little device. Two weeks away on a project in Brisbane and the last day spent discussing various issues with an engineer in Melbourne took its toll on my phone.

    Got to Brisbane airport with battery at 3% and no power outlets handy. Then i remembered that i had packed this little device and problem solved.

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