As the digital landscape evolves, more companies are finding new ways to connect with everyday people, creating experiences that are not only functional, but also intuitive, engaging, and human centered.
At the core of this evolution is the web experience. It’s often the first and most meaningful interaction between a brand and its consumers. That’s why Schneider Electric is committed to a customer-first approach: empowering our B2C customers with best-in-class digital experiences designed to inspire confidence, drive connection, and deliver real value.
So, what does it take to create truly impactful digital experiences for consumers?
Let’s take a closer look:
Meeting consumers where they are
- Consumers Expect B2C Web Experiences Everywhere
Today’s consumers expect seamless, intuitive, and personalized experiences. In fact, 80–90% of B2B buyers now expect B2C-like experiences, fast, personalized, and mobile-friendly. This expectation is reshaping industries. Buyers no longer want to sit through lengthy sales cycles; they want digital platforms, instant insights, and self-service options.
- Customer Experience Is the New Differentiator
It’s not just about the product only. Research shows 74% of buyers say the experience matters as much as the product, and nearly half would pay more for a better experience. That’s why we focus on creating digital journeys that are engaging and designed to help our customers bring their home projects to life with confidence.
A day in the life: Clara’s home project journey
Clara, a homeowner in Paris, has decided it’s time to upgrade her home and prepare for a more sustainable lifestyle.
Updating her interiors
Clara recently repainted her living room and wants switches and sockets that better match her new décor. She starts by searching for switches and sockets and compares the different collection lines, such as Mureva and Unica. Inspiration pages with styled rooms and interactive hotspots help her picture the products in real-life settings.
While browsing, Clara discovers the new collection Odace Architecte and new feature 3D configurator, which lets her personalize every detail, choosing the model, finish, and format, whether single or numerous stations. After creating her perfect mix-and-match combination, she uses the mobile AR simulator to visualize how her chosen design fits seamlessly into her living room or bedroom. This interactive experience gives her confidence that her choices will look perfect with her newly painted interiors.
Exploring smarter living
While browsing, she discovers Wiser, a smart home system, which lets her automate heating, monitor energy, and control lighting.
Planning for the future
After buying an electric car, Clara searches for an EV Schneider Charge. The tutorials, documents, and FAQs give her confidence to proceed.
Turning ideas into action
Clara uses the “Where to Buy“ tab to locate a certified electrician near her. Soon, her sockets are upgraded, her smart system is installed, and her EV charger is ready to use, bringing her home project to life with ease and confidence.
Why consumer-centric designs matter
Clara’s experience illustrates how intuitive and thoughtful web experiences empower users:
- Search-first navigation: Most customers and visitors have a goal in mind, and a search-first navigation helps them achieve those goals quickly.
- Design that builds confidence: Seeing products in real-life settings helps customers make informed style and functionality decisions.
- Guidance that simplifies: Making technical topics easy through articles, FAQs, and video tutorials.
- Services that deliver trust: Connect homeowners with certified electricians.
Looking ahead
Our customers are at the heart of everything we do. We design delightful digital experiences that support you at every stage of your home project journey. If you’re planning your next big home improvement, let Schneider Electric simplify the process and help you bring your vision to life, every step of the way.
About the author
Ozgur Taskaya, Head of B2C Business & Brand
Ozgur Taskaya is a seasoned professional in digital marketing and transformation. He currently serves as Global Head of B2C Business & Brand at Schneider Electric. With over two years at Schneider and a strong entrepreneurial and startup background, he brings a unique blend of agility and corporate strategy.
Ozgur drives customer-centric initiatives across markets, partnering with country teams and business units to create seamless online experiences. Recent highlights include leading the launch of Schneider’s first-ever B2C website, currently piloting in France, a milestone project developed in collaboration with Oz Hassan, forming a dynamic “power couple” in digital transformation.
With deep expertise in growth and product marketing, SEO, influencer marketing and paid media, Ozgur has a proven track record of driving measurable results and optimizing digital funnels. A lifelong learner, he stays ahead of marketing trends and AI innovations.
