Companies invest significant time and money into branding that sets them apart from competitors. Many are now looking to extend that branding from the outside to their data centers too. However, for most organizations, it’s more than just making sure that the data center has the same color palette as their website. Data center customization has more to do with awareness than it does with aesthetics.

Schneider Electric has refreshed its APC Custom Solutions web presence and online catalog, offering a comprehensive look at how organizations can build data centers that are both safer and more visually cohesive with their brand.

What is customization all about?

Whether you know it or not, customization has become an important part of the data center experience.  APC Custom Racks Systems ensures that a variety of data center equipment, such as rack power distribution units (rPDUs) and racks, are available with the exact parameters that you need.

But it’s not just about matching the unique branding of your company to your data center equipment. There are also technical and other reasons why data center equipment needs to be customized. This is especially true when it comes to AI. When deploying an AI solution, you’ll need to outfit the data center with new equipment. This could mean installing larger and deeper racks to accommodate oversized AI servers and their bulky cooling equipment. Many of these racks differ from standard server sizes, and Schneider Electric’s custom solutions are designed to meet exactly these kinds of evolving demands. 

Different colored racks and rPDUs aren’t just about making the data center look spiffy, there are many reasons to select different hues for equipment. For example, some customers want to ensure their employees can quickly identify different power sources. To make these distinctions obvious, they assign different colors to different voltages and phases on rPDUs. These color distinctions also help reduce service errors and increase operational clarity in activities like troubleshooting.

What custom solutions does Schneider Electric offer?

• Rack designs in various heights, widths and depths
• Numerous door, side panel, and roof styles for both server and networking enclosures
• Alternate colors for rPDUs and racks
• Corporate logos emblazoned on racks
• Various cable management solutions
• An assortment of input plugs and cord lengths for rPDUs

Many different companies want their data centers to stand out from the rest. These organizations run the gamut of size, industry and life cycle stage and all have benefited from the unique customizable products that Schneider Electric offers. Customers placing customizable orders include:

• Medium and large-sized data centers
• High performance computing—especially those that are heavily investing in AI
• Government institutions
• Banking and financial companies

What’s the next step?

Whether you need to order custom-sized racks for an upcoming AI deployment, rPDUs equipped with particular input plug types, or simply want your data center to reflect your company’s brand, Schneider Electric has the solution.

Schneider Electric has recently refreshed its Custom Solutions page for its rack and rPDUs, with updates that underscore its commitment to delivering products suited to the unique requirements of each organization. Alongside the updated page, a new Custom Rack Systems Catalog is now available for customers to get a non-extensive overview of Schneider Electric’s product customization capabilities.

About the author

Byron Magrane, Product Marketing Manager Schneider Electric

A writer by trade, Byron Magrane has spent many years in the Product Marketing field focusing on technology. A life-long resident of Massachusetts, he makes his home north of Boston with his wife, two children and man-eating golden retriever, Sunny.