What is the guestroom energy dilemma?
The guestroom energy dilemma goes like this.
How do you get a paying hotel guest to consider energy management?
Answer: Now, you don’t have to.
A report recently published by Navigant Research# provided an interesting insight into a new area of hotel technology called guestroom energy management systems or GrEMS. This new and exciting technology aims to solve an increasing problem faced by many hoteliers. How do you prevent rising energy costs from impacting the bottom line without effecting guest comfort?
So what is GrEMS?
Guestroom energy management systems (GrEMS) use a combination of advanced sensors and intelligent controllers to optimise room conditions based on real-time occupancy patterns.
In simple terms, the technology saves money by intelligently controlling the heating, cooling and lighting inside the guestroom.
A big saving opportunity for Hoteliers
According to the research, trial data showed that the technology can consistently give a payback of 2 years without impacting guest comfort. Obviously, these figures are dependent on local variables such as energy prices, equipment used and the external environment, but these initial findings seem very promising.
And not just for new hotels…
These systems are not only restricted to new build projects. There also appears to be a big opportunity for existing hotels with the report showing that fewer than 1 in 20 hotels have any type of GrEMS installed. Many GrEMS vendors have incorporated wireless connectivity to reduce install costs and provide an improved return on investment for this type of opportunity.
So, why is this technology not everywhere already?
According to the report, there appears to be no single reason why take up rates are low. However, a main barrier to adoption, as with most new innovation, appears to be a lack of evidence and confidence with the Hoteliers. This effect may be further exaggerated due to those who installed first generation occupancy detection systems in the 90’s that were notoriously bad for the guest comfort and led to complaints. Understandably, early adopters of the older systems may now be pessimistic toward new energy saving technology in the market and need additional reassurance.
Start Saving Today!
To get market acceptance vendors need to improve how they promote and demonstrate the benefits of these systems so that hotel owners and operators can see the value in this technology. If vendors start to provide data and evidence to support these systems, then I am sure this will help hotels to secure funds for what could be a great investment.
Do you already have, or plan to install a GrEMS in the coming year? Let us know in the comments below.
#Energy Management in the hospitality industry Q1 2014 – Navigant Research