With a broad range of experience in the Electrical and Switchgear industries, having successfully served in multiple positions for more than 18 years. Before serving as a global leader of Marketing for the Panel Builder channel, I served India Operations as Digital Channel Manager. My strength is inventing new, more powerful, and profitable ways to build strong marketing strategies supporting channel business– especially in the...
With a broad range of experience in the Electrical and Switchgear industries, having successfully served in multiple positions for more than 18 years. Before serving as a global leader of Marketing for the Panel Builder channel, I served India Operations as Digital Channel Manager. My strength is inventing new, more powerful, and profitable ways to build strong marketing strategies supporting channel business– especially in the context of massive industry transformation and digital disruption. I am an early adopter of digital platforms and projects. I have been working on digital projects since 2012 (Tibbr/Spice, CTI Integration, mySchneider App). I retain a graduate degree from a State college as an Electrical Engineer. As a global leader in Strategic Marketing, I am more focused on developing the Partner Engagement Strategy for the Panel Builders in close association with central teams (Brand Experience, Digital Marketing, Marketing Operations) and regional teams (APAC, EMEA, AMERICAS). The main responsibility is to transform marketing into a community of professionals driving commercial benefits for the organization. This includes close collaboration with local, regional, and global marketing functions to deliver B2B marketing impact through digitization and automation (thru software).
