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Martin Bauer has more than 20 years experience with automation technology in the machine building market. He has worked with a wide variety of products, including: drive, control, safety technology; software. And a broad range of duties in application programming, various marketing positions (strategy, product development, worldwide market introduction, operational product support), including managerial responsibility. Systematic software development for IIoT, Industry 4.0. Martin also is involved in supporting key accounts and foreign subsidiaries in managing change process to digital solutions across the entire machine value chain.