After more than 6 years as B2B MarCom Manager for Secure Power division (Data Centers, IT Business) and then for Smart Buildings (Digital Energy and Power products) including some key segments such as Hotels, Healthcare and Real Estate, I joined the Global Retail Segment team, in 2018.
The Retail Segment is a new global strategic segment focusing on retail accounts from Small retail business owners to large multinational retail chains. My role was first to drive the Go to market strategy, including the creation and deployment of a dedicated Specialization for our EcoXpert partners to tackle this huge market worldwide.
While this Retail Specialization continues to be deployed worldwide, I now put a strong focus on Global Luxury Retail accounts, as well as supporting and accelerating development in Europe.
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