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Estelle Barré is the Smart Panel Vice President and EcoStruxure Power Marketing leader for Schneider Electric. Appointed in March 2016 in this role, Estelle is responsible of all aspects of the Smart Panel offer. Since June 2016 she has been also the EcoStruxure Power marketing leader responsible to lead the Schneider Electric differentiation on Electrical distribution thanks to digital solutions. Prior to this role, Estelle was Cloud & Service providers segment Vice President for Schneider Electric. She was responsible for developing the strategy and driving initiatives to develop the business in the Cloud & Service providers segment across Schneider Electric (Colocations, Telecom and Cloud providers). Before joining Schneider Electric in September 2010, Estelle spent more than 20 years in the Telecom industry in France, Australia, Indonesia and Russia. She started her career at SAT/SAGEM, a French international telecom manufacturer, holding different position in technical, marketing, sales and strategy departments. She then moved to tier1 Telecom operators where she led key growth strategy and transformation programs. First, as a Business Development Director for Cegetel, a French Operator, then as the CEO Adviser for Megafon, the Russian mobile operator in Moscow. Among them figured the entry in Broadband triple play business and the development of B2B business. Her knowledge of this industry and its business drivers is valuable to develop this strategic segment for Schneider Electric business.