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Dafir Lamdaouar is Offer Management Director responsible for the Modicon PAC portfolio within Industry Business Process Automation. Dafir joined Schneider Electric in January 2006 as part of the Industry Business where he held global roles in marketing, product management and business development of wide range of offers such as Harmony Control and Signaling, Magelis Human Machine Interface Operator Panels and industrial PCs, Vijeo Citect Supervision Software, Telemetry and SCADA systems (Accutech, Trio, ClearSCADA, SCADAPack) and since March 2014 the Modicon Programmable Automation Controllers (PAC/PLC). Prior to joining Schneider Electric, Dafir held several regional technical roles covering EMEA as systems engineer and major account pre-sales support engineer in the Telecom and IT industry. Dafir holds a Master of Engineering in Telecom and Networks and a Master of Business Administration.